pheel Branding | Gatlin Creative

pheel® Branding & Logo Design

Client: pheel®

Responsibilities: Brand Strategy Consultation, Logo Design

Project: Branding and logo design for pheel, a new app challenging the norms of learning by building a next-generation media marketplace for self care and growth. Their biggest contributors are influencers, who can’t easily monetize their brands without endorsements.

Influencer /content creators can upload simple video and audio files and embed them with a playground of (proprietary) interactive tools that get their audience moving. And, they can easily create and sell this content all within pheel’s ecosystem.

The client requested an elephant for the logomark. The name is “pheel” means elephant in some languages, while also combining the concepts of ph (balance) and feeling. The mark itself also references the elephant headed Ganesha, a deity widely revered as the remover of obstacles.