FoCo Candle Company Product, Branding, and Logo Design

Client: FabFitFun, FoCo Fortune Candle Company

Project: Branding development and logo design for FoCo candles, a proposed new branded product developed by FabFitFun for subscription box and retail sales. FoCo candles are a line of fun coco wax scented candles with fortunes found inside. The butterfly logo mark and branding was inspired from asian letterforms and fortune cookies with a contemporary feel for modern decor. While the standard color of the logo is metallic gold, the color of the logo is non-static and changes to indicate each candle’s scent.

Responsibilites: Naming, Branding, Logo Design, Photography